Why Women Rule The Internet
I missed this, sad to say. Venture capitalist Aileen Lee wrote a great piece on gender differences behind the newest internet successes.
And take a look at four of the new “horsemen” of the consumer web—Facebook, Zynga, Groupon and Twitter. This may surprise you, the majority of all four properties’ users are female. Make that “horsewomen”.
Sheryl Sandberg, COO of Facebook, has talked about how women are not only the majority of its users, but drive 62% of activity in terms of messages, updates and comments, and 71% of the daily fan activity. Women have 8% more Facebook friends on average than men, and spend more time on the site. According to an early Facebook team member, women played a key role in the early days by adopting three core activities—posting to walls, adding photos and joining groups—at a much higher rate than males. If females had not adopted in the early days, I wonder if Facebook would be what it is today. (Why do you think all the guys showed up?)
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Women are the routers and amplifiers of the social web. And they are the rocket fuel of ecommerce. The ongoing debate about women in tech has been missing a key insight. If you figure out how to harness the power of female customers, you can rock the world.
Roundaboutly via ChangeTheRatio’s great post about shopping.
